Legal Marketing Agency

Increase lead and client flow using legal marketing SEO techniques

A legal marketing agency for law firms and individual specialists, the Just Web Agency team has the right expertise to bring your business to the next level. Increase your profits and expand your clientele with professional SEO, PPC, content marketing, and website design.

Turning Potential Clients Into Real Ones

Your potential client has countless options. On top of being seen, you need to connect with the client in their most vulnerable moment and present your team as a clear solution.

Knowing your industry and audience, we make sure your clients find you and choose you over the competition.

Generic ads and empty slogans don’t build the trust needed when someone is looking for legal help. The Just Web Agency marketing experts will partner with you to make your expertise impossible to ignore in a crowded market.

All The Difference

You wouldn’t expect a real estate lawyer to argue a complex criminal appeal. Using the same opening argument for every case will not get you far. The same works for marketing agencies: expertise in a specific field is the driving force behind good marketing.

Our approach is different with:

  • A tailored strategy that will work specifically for your case
  • Only services that you really need to stand out amongst other law firms
  • Attracting the right leads that are looking for exactly what you are offering

Applying the same generic strategy to each case simply won’t drive results. Here is what we do to scale up your practice. 

Hyper-local visibility

You will be there, right on the first page, when your clients type “lawyer near me” into the search bar. That translates into more promising impressions and relevant leads, and a stronger local reputation.

Specific to your practice area

Law firm marketing is a big umbrella term. We tailor your messaging to your specialty or specialties, choosing keywords and writing content that specifically appeal to your target audience.

Conversion-focused website

Getting the right person to visit your website is only the beginning. A slow or confusing site makes you want to go back to that search results page and consider other options. High-quality websites turn visitors into clients through simple, logical forms, clear navigation, and fast load times.

Data-driven decisions

Decisions come not from unfounded theories, but from real data. Our specialists constantly check the metric dynamics, see what’s working, and scale it without wasting time and budget. We adjust, test alternatives, and double our efforts on channels that bring the most traffic.

Personalized plan without packages

Without preset tiers and packages, our offer is based on specifics like your goals, competitive landscape, and practice area. We want to see results as much as you do, and are dedicated to that, coming up with a custom plan that will promote your services best.

Share Your Marketing Goals With Us

Good law firm marketing means being locally visible, being helpful, and demonstrating a high level of expertise. We find your potential customers and show them just that.

Tell us about what you are doing right now, and where you want to be. Our specialists will come up with a clear plan on how to get you there – quickly and without dragging you through a long marketing lecture.

Let’s Grow Your Business

We build your brand, attract customers, and drive revenue straight to your door.

Your Practice Area & Our Marketing Expertise

What motivates a client in need of a will? What does a business owner look for in commercial counsel? What builds trust for someone facing a criminal charge? The emotional drivers and important points differ, and we know them all.

Whatever your team’s focus, we have the right strategy.

  • Real Estate Law
  • Family Law
  • Immigration Law
  • Wills & Estate Planning Law
  • Divorce Law
  • Corporate / Business Law
  • Intellectual Property (IP) Law
  • Litigation Law
  • Personal Injury Law
  • Employment Law
  • Bankruptcy Law
  • Criminal Defence Law
  • Medical Law
  • Human Rights Law
  • Environmental Law
  • Tax Law

Local Marketing Agency

Ever tried explaining to an overseas team the difference between Oakville, Orangeville, and Pottageville? Or that the GTA has nothing to do with video games? Got leads from the wrong Portland?

For efficient local optimization and meaningful internet marketing, you need people on-site—someone who knows the area, the people, and the community, not just SEO.

And we’re right here. We work from our offices in Vaughan and Orlando but can provide local marketing services everywhere across Canada and the USA.

You Handle the Law, We Handle the Marketing

Between court dates and client meetings, no one has the time to manage SEO, PPC, and content strategy. We take over everything related to digital marketing, from start to finish.

Just like your practice, our marketing services are only as good as the results. Let us show you how quickly the numbers can change in your favour.

Leading position amongst local competitors

Get JUST what you need, JUST when you need it, and pay JUST for what you have to, No bundles, no packages, no shady deals.

Steady flow of new clients

If a marketing tool for your goals exists, we either use it or will master it. If it does not exist, we can create it from scratch.

Reliable image and trustworthy online presence

The way of small continuous improvements and timely changes. No waste, no hassle: just the performance you need.

Law Firm Marketing FAQ

Legal marketing must be accurate, verifiable, and work in the best interest of the public as per Model Code of Professional Conduct. But how do you know that beforehand? Check that they have experience with legal marketing and can back it up with some solid results. If your law firm is relatively small, you need specialists who know local SEO, understand local competition, and have worked with firms of a similar size.

Apart from SEO and PPC, a full-scale legal marketing agency can build or redesign your website, optimising it for mobile devices and higher conversion. Content marketing is another significant area of digital marketing that helps lawyers via blog posts and accessible and relevant content throughout the website. Supporting services like reputation and review management or local maps optimization add to SEO efforts and position you as the number one choice in your area.

Time frames vary a lot from case to case and the goal you are setting. With PPC, you will see results in a week and continue to improve on them. SEO takes more patience and can take months to actually provide results, because we’re building long-term visibility and search engines need time to acknowledge it. Some wins will come quickly, and others will need a bit of time.

Through research, you need to learn how your potential clients actually search online, the exact phrases they use, and search volumes along with competition and difficulty levels of keywords. Then you group these by practice area and case type, prioritize them by business value, and map them to specific pages and blog posts, so that your website answers the most important questions for each kind of client.

Scrolled That Deep?

That’s great! It means you not only found us (most likely, through Google),but also had a good experience with our design, our content, and our UX in general.