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What is a URL?

A URL, or Uniform Resource Locator, is a reference or address used to access webpages on the Internet, consisting of a protocol, domain name, and path.

https://justwebagency.com/about-us/#FAQ is a URL

URL in Details

A URL (Uniform Resource Locator) is the web address you see in your browser’s address bar. Each URL guides the user to a specific resource on the Internet, like a web page, image, or video. URLs are made up of several parts:

Protocol comes first – usually in the form of HTTP or HTTPS (the secure version), indicating how data is transferred;
Domain name is the main part of the address that often contains the company name (justwebagency.com/) – it’s linked to the IP address of the server where the site is hosted;
Path that indicates a specific page of the website (https://www.justwebagency.com/about/).
Additional parts can highlight the specifics of the way your page opens, for example, leading the user to a specific part of the page (https://www.justwebagency.com/about-us#FAQ)

With a clear picture of how it all fits together, you can start building links that are simple, consistent, and make sense to anyone who sees them.

Which URL is a Good URL?

Well-structured URLs should be concise, relevant, and include keywords that reflect the content of the page. Bad URLs look purely technical and tell the user nothing about the page. Search engines pick up on that, too, and can lower the ranking of the page in search results.

How to Optimize URLs for SEO

There are four key guidelines you should keep in mind when optimizing your URLs for SEO:

Keep it simple and descriptive. Use the right keywords in your URLs to indicate the content of the page;
Use hyphens to separate words. Hyphens make URLs more readable to both users and search engines;
Avoid unnecessary parameters. Keep URLs clean and avoid long strings of numbers or characters;
Use lowercase letters only to avoid confusion and potential errors, as URLs are case-sensitive.

Also, make sure that your URL structure reflects the site hierarchy. A logical structure helps users and search engines understand the relationship between pages.