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Glossary

Our glossary is your go-to resource if you have any questions about web terminology.

Organic Search

What is Organic Search? Organic search is any unpaid search result from a search engine query. It’s the result that users get naturally when they type a question into Google.…
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Links

What are Links, Really? Links are, essentially, connections embedded in web content. They connect one web page to another, playing a vital role in WEB navigation and SEO. Links serve…
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Canonical Tags

What is a Canonical Tag? Canonical tags exist to resolve issues related to duplicate or similar content existing on multiple URLs. You may need them when the same content is…
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Alt Text

What is Alt Text? Alt text (aka “alternative text”) is the text users see in place of an image in case the image fails to load or is inaccessible for…
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Domain Authority

Domain Authority is a reputation score, developed by Moz, that hints at how well your site might do in Google’s search results. What is Domain Authority? Domain Authority is a…
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