Domain Authority is a reputation score, developed by Moz, that hints at how well your site might do in Google’s search results.
What is Domain Authority?
Domain Authority is a credibility and reputation score for websites, developed by Moz. It gives site owners an idea of how well the site might rank on search engines. DA ranges from 1 to 100: the higher the score, the better the site’s chances to show up on Google’s first page.
Domain Authority in Details
DA is, essentially, just one of the ways to gauge which site is more likely to be Google’s favorite. It’s not perfect, and it’s not the only score that matters, but it gives you an idea of your site’s standing in the race. It looks at how many other websites think your content is worth mentioning, and how valuable those endorsements are.
How to Improve Domain Authority
Boosting your website’s DA is a complex task. It’s about establishing connections with other reputable websites through links, creating content that people find useful, and making sure your website is easy for people to use (and for search engine bots to understand).
DA is built not on quick fixes or tools, but on establishing trust and connections on the web.
Understanding Domain Authority Scores
Every website starts somewhere, and a DA score can help you understand where you stand.
- A score of 1-20 is common for new sites or those building their presence;
- If you’re around 50, you’re in a solid place;
- Above 60 is an impressive result;
If you have a full 100 DA score, you (most likely) run Facebook or Google.com itself.