In the past 30 days we’ve generated
23,978
Impressions
17,234
Visitors
4,589
Leads
Partner with Toronto’s Top PPC Experts
Ready for a surge of traffic and conversions? If not, we understand, we truly do. Take your time and maybe a couple of deep breaths. It’s the perfect time to relax a bit: you won’t get much rest once the campaigns go live.
PPC experts at Just Web Agency are all about meeting your expectations and maybe exceeding them a bit too with:
17 years of
expertise
Holistic approach
Fully in-house team
Toronto-based pros
Custom-first
approach
We know your business is unique and like no other, so we don’t rely on pre-made cookie-cutter solutions or monthly subscriptions. Our PPC plans are as one-of-a-kind as your business is, all aimed at fast growth and a steady flow of new customers.
Awards & Recognitions
Your Only Point of Contact for Start-to-Finish PPC Management
At Just Web Agency, we fully stick to a holistic approach to PPC simply because it shows real and fast results. We don’t advocate for one platform over another. Instead, we’ve built an in-house team of experts that knows every PPC platform inside out.
Google Ads
Advertise on Google’s search results pages and across all of its extensive Google Display Network (GD). That means two million websites and a diversity of ad formats.
Meta
Display your offers & services to social media users across Facebook and Instagram. Get high interaction rates and control spending, while maximizing reach.
LinkedIn advertising is perfect for B2B marketing. Attract the clients you need based on professional criteria like job title, company size, industry, and skills.
YouTube
With over 2 billion logged-in monthly users, YouTube has a diverse audience to offer. Many formats for different goals, be it lead generation, or brand awareness.
Microsoft Advertising (Bing)
Best fit for an older demographic with higher incomes, Microsoft Advertising partners with Yahoo AOL, MSN, and Outlook.com, showing your ads there too for a wider reach.
And We Do Even More :
A/B testing
Account structure management
Ad creation
Audience targeting
Bid management
Budget management
Campaign setup and optimization
Cost and performance analysis
Display advertising
Keyword research
Landing page optimization
Market research
Paid Social
Performance tracking and reporting
PPC Audits & Consultations
Remarketing
Retargeting
And More…
The Science Behind Our PPC Magic
It takes more than just great ads to make PPC work. The Just Web Agency team uses the DMAIC (Define, Measure, Analyze, Improve, Control) methodology to meet all of your expectations.
No guesswork. No assumptions. Just solid data-based decisions. This 5-step method is how we stay on top of any changes.
Define
Measure
Analyze
Improve
Control
Define
Do you want to solve problems or find new opportunities? If you have a campaign running, we’ll improve it. And if you don’t, we’ll launch a perfect one from scratch. This step includes:
- Setting clear campaign goals, be it increasing click-through rates (CTR), reducing cost-per-click (CPC), or improving conversion rates
- Gathering audience insights that help us align the strategies with your expectations and market demands
- Developing a project plan that outlines the project scope and the route from “no leads” to “your sales team is tired of closing deals”
Planning the process in advance lays the foundation we need to start getting high-quality leads as quickly as it is humanly possible. Once this foundation is ready, we launch the campaign.
Measure
We turn percentages, graphs and probabilities into successful campaigns relying on JUST solid data and nothing else.
We regularly collect data on current performance, including the clicks, impressions, conversion rates and other metrics. Our team gathers data on baseline KPIs, be it ROAS, CLV, or any indicators chosen beforehand.
Analyze
We carefully examine the data to identify root causes of any issues affecting campaign performance and locate the campaign’s strong points. We mostly focus on:
- Spotting trends and patterns in campaign performance metrics
- Analyzing factors contributing to poor performance, like ineffective ad copy or targeting setting
- Examining competitors’ strategies to find potential opportunities or threats
We’re constantly on the lookout for things to improve to take your campaigns and sales to the next level.
No worries: we do not just throw it at you all raw and technical. Our team will visualize key points in flowcharts and diagrams to make all the numbers actually make sense for you. This way, we’re confident you stay on top of everything that’s happening with your campaign.
Improve
Based on all the data our PPC specialists collected and analyzed, we start the optimization. We see which variations provide better results and get rid of the options that are not doing as well. Constantly testing new ad copies, formats, or targeting options through A/B testing, we get the most out of all your active campaigns.
The full control of every parameter allows you to easily make on-the-go budget adjustments. Our team makes decisions based on performance data and our expertise to maximize your ROI.
Control
PPC management is all about constant control. We monitor all the improvements, check for issues, and account for latest market changes and platform updates:
- Controlling campaign performance and established KPIs using analytics tools
- Overseeing that strategies stay effective and relevant in a market environment that’s changing all the time
- Creating a feedback loop, gathering ongoing feedback from customers and team members to find new areas for improvement
Stop Feeding the Google Monster And Start Feeding Your Wallet
Spending hours in Google Ads, tweaking settings, and wondering why nothing’s converting?
Getting impressions, but for some reason, your phone’s still not ringing?
Confused by Quality Score, CTR, CPC, ROAS, and everything in between?
We understand how tiring it is to see your ads vanish into the digital void while the budget runs out. It’s hard to see all of your efforts going down the drain, so let us turn your budget into a success story.
Proceed with caution!
Once you see how our PPC strategies skyrocket your sales, you might get hooked. Like, “refreshing your dashboard at the stroke of midnight just to see the results” kind of hooked.
The Just Web Agency bears no responsibility for such complications.
PPC Map That Works Faster Than a Triple Espresso Shot
The road to endless leads and sales sure looks different for every case. The Just Web Agency is here to be your perfect 2-in-1: both a catalyst and a guide. We stick to 8 steps, precisely adjusting each of them to your goals.
Here’s what the road ahead looks like, from the first meeting to sales overflow.
Consultation
Our team needs to get a clear understanding of your business, target audience, and clear, measurable goals. We get on a call to discuss all that, agreeing on deadlines and performance expectations along the way.
Account audit
If you already have some PPC advertising experience, we’ll do a full PPC audit to get more insights about strategies that didn’t work as well as you hoped they would. We analyze performance reports, check campaign structure and targeting setup, track keyword performance and look closely at bidding strategies.
Market and keyword research
We analyze the current market state, all the trends and customer behaviour. Our goal is to outrun competition, so we take a peek at what they’re up to while we’re at it. This is all the preparation we need to start collecting and organizing keywords.
PPC Campaign Setup or Restructuring
Next up is the campaign structure. Each campaign should have specific goals and target audiences. We want everything to be well organized to make future campaign monitoring and your sales flow as effective as possible.
Ad Creation
Our content team and in-house designers craft an engaging ad copy that will appeal to your audience specifically. Focusing on eye-catching visuals, clear messaging, and strong calls to action, we make this first point of contact with your future clients engaging and inviting.
Campaign Launch
We review all the settings and ads before launch to ensure everything is in order. Once we’re sure everything’s on point, we’re ready to go live. We launch the PPC campaign and closely monitor initial performance to make sure that the launch goes smoothly right away.
Monitoring and Optimization
From here on out, all eyes — on KPIs. We look for strong sides to boost and areas to improve, tweaking the campaign based on data-driven insights. Our experience makes it easy to adjust your campaign since we know where to look even with our eyes shut.
Holistic PPC Approach
In our case, holistic is not just a new fancy word of the month. It’s an approach that’s been proving its effectiveness time after time.
All the marketing channels and all the team members work together towards shared goals, fitting each other like puzzle pieces to generate the most conversions. Same goes for other parts of your marketing strategy.
Be it SEO or SMM, we wish to create a unified mechanism where all the parts integrate seamlessly and complement each other in perfect synergy
Our cross-functional teams make sure that all marketing efforts work in harmony:
- Consistent messaging across all platforms to reinforce brand identity and recognition
- Quicker decision-making, since we see the full picture of how different channels perform together
- Flawless customer experience from the first interaction to conversion
Already Doing PPC But Don’t Like The Results?
SOMETHING is standing between you and sales. We’ll find that something in your current campaign setup with an in-depth PPC audit and eliminate it.
Our team will meticulously go through all the nooks and crannies, helping you push your campaigns to the next level in 15 steps.
WE WILL:
- Set goals and KPIs
- Pick a date range for data analysis
- Download and organize data
- Review account structure
- Evaluate keyword performance
- Check ad copy and creatives
- Analyze click-through rates (CTR)
- Assess conversion rates (CR)
- Review bidding strategies
- Check quality scores
- Examine landing pages
- Analyze competitor strategies
- Evaluate budget allocation
- Implement tracking mechanisms
- Document findings and create an action plan
PPC FAQ
The most popular PPC-related questions — all answered by specialists with decades of digital marketing experience.
What Is PPC Advertising?
The guidelines are simple: businesses create ads that appear on different platforms and websites. Then, instead of paying for the ad space upfront, they only pay when someone actually clicks on their ad.
Sounds like a pretty good deal? It is, but there are quite a couple of pitfalls though. Running PPC campaigns that actually work needs a perfect understanding of different PPC platforms and strategies. There’s the issue of proper conversion tracking too. Without it, you can’t measure the campaigns effectiveness and change them up accordingly.
Is PPC Worth The Investment?
If you know how to set up PPC campaigns, they can be more than worth the investment. After all, it’s that high potential for profitability that makes PPC so popular. It’s also really convenient in terms of scaling and overall control. You can set daily or monthly budgets for PPC campaigns, precisely controlling your advertising expenses.
We have to admit It’s not all sunshine and rainbows — without careful management, costs can quickly spiral out of control. Effective PPC management calls for expertise in campaign setup, keyword research, and optimization.
What Is The Role of a PPC Agency?
A PPC agency helps businesses advertise online by managing their PPC ads (those where you pay for actual clicks on your ad). The agency finds the right words people use when searching for products that the business offers. They write catchy ads and design visuals that attract attention and encourage people to click.
The PPC team handles all the campaign settings, tests the ads, and tracks performance. They pinpoint what works great and what needs a bit of improvement to get more clicks and sales. A good PPC agency offers customized strategies for your specific goals rather than a one-size-fits-all solution.
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Still Here?
Seems like PPC is something your business needs right now. Whether it’s true or not, we’ll help you make the right decision based on your situation and circumstances only.